Coca Cola's Advertising and Marketing Strategy During the World Wars

Atlanta capital of Georgia, America is the birthplace of coca-cola and home of its headquarters it's the world's largest beverage company employing over 700,000 worldwide it all started here in 1886 with a chemist called dr. John Pemberton did have a very successful product called French wine of coca was one of those classic almost mystical patient medicines of the late 19th century and the people who profit it to you claimed that it would cure virtually every The problem that you might have from headaches to upset stomach mental fatigue. it will solve all of these problems as well because it contained cocaine it started as anything but soft we all think of it as a soft drink today but it cut quite a punch to it French wine of coca was a heady mix of Bordeaux red wine mixed with caffeine and coca leaf extract but at one dollar a bottle and tasting bitter it was a niche market he knew that he could make more money if he could sell a regular beverage at a soda fountain because patent medicines were sold a dollar a bottle why not sell something multiple drinks for five cents each. Pemberton went about adapting the bitter-tasting medicine in the back room of his pharmacy what you have to do is mask you with a big old pile of sugar which is what you find in a lot of soft drinks and energy drinks and to sell it to adults and children, alike he removed the alcohol no one thought that cocaine was a problem it wasn't deemed to be a terrible drug and it wasn't legal so he removed the alcohol but he kept the cocaine in the company has always denied that cocaine was in it. The beautiful coca-cola script that we all recognized as the company's logo so in a joint effort between dr. Pemberton and Frank Robinson Coca-cola were born but during the first year, it was sold for $50 worth of stock; it was not a success right away and dr. Pemberton died before he saw the business become a huge success; he was actually on his deathbed and he ended up selling the business with the inventor on his deathbed coca-cola was about to be transformed by a new owner.

Coca-cola became the first global brand when alcohol was banned, Coca-cola expanded more widely that time as an alternative. Coca-cola was introduced on May 8, 1886, almost 134 years ago. Coca-cola was first designed by a pharmacist to help war soldiers to cope with Morphine addiction. John Pemberton mixed carbonated water mixed with top-secret syrup created coke, he believed that will help promote a healthier lifestyle that time. He didn't know that time he was creating an addictive beverage that would transform the world forever. Coca-cola was named by Pemberton's accountant, Frank Robinson. The logo is in his own signature style. He started selling glasses of coca-cola at a pharmacy in Atlanta. He sold 9 glasses every day from there coca-cola started to boom. With no realization of a big product like coca-cola that becomes the game changer, later Pemberton sells his top-secret idea to a businessman named Asa Candler. After that coca-cola became a countrywide beverage with the help of Candler’s excellent marketing strategy. Coca-cola was put in red painted barrels to grab attention. Afterwards, coca-cola was distributed in glass bottles, so that people could enjoy coca-cola with their families at home.

Coca-cola was targeting people using words like active, energetic, and vigour. Just like an energy drink, nowadays like sting and Redbull claims the same. Coca-cola was the very first global brand. Coca-cola created Santa as they refer to Santa as happiness and refreshments as a pause and much-needed break. They advertised it through billboards, papers/magazines, and commercials, by the tagline as "turn up the Santa! Again", and ad likes let’s get a Coke, Coke some like hot. Coca Cola during World War 1, July 28, 1914 - November 11, 1918 coke targeted military soldiers to drink coca-cola to actively fight the war. Advertisers used the war to sell their products, by grabbing the attention of people and connecting it sentimental values, like safety for loved ones, for example, the Crossman body shield people bought it to send these to their loved ones fighting the war at that time but it turned out as useless because it was not providing any type of safety from bullets. People were frequently buying these kinds of products because the government was not providing enough to the soldiers that time jam can be also high in demand. After all, the British military was not providing any grenade to the soldiers so they were making hand made grenades from empty jam cans. The Cocacolonization refers to the globalization of American culture, there was a propaganda that time in 1949, against coke from the France communist party that coke was an American product so they were boycotting coke completely as the war was going on against both the countries, they were opposing the expanding of coke. That’s how Fanta was made because America wants to milk out from the french market as well, they played smart with their packaging and tricked french market with no association of coke company with Fanta. In World War II, September 1, 1939 - September 2, 1945, the era of the Cold War many states tagged coke as bottled America especially the Europeans were the first to call it “bottled America”. By the end of the Cold war to combat the communism, coke spread American ideals to the world.

When World War II, breakout Coca-cola companies offered a special discounted price of five cents wherever they were, any person wearing an American troop uniform, they could get a coke at such a low price. Throughout the Cold war, the German named coke as Jewish American impression so they forbade the consumption of coke and boycott, so coke came up with the solution of changing packaging they designed the packaging blank clear bottle coke with white cap and a red star, to distinction from its original packaging, let the Germans allow their troops to consume coke without being mere suspicious to them. On the Pacific front, during war coke faced difficulty to reach the soldiers fighting at that spot. So coke came up with the idea of portable soda fountains, distributed throughout the pacific ocean islands. Coke represented itself as the American lifestyle. The majority of Coke's marketing and advertising strategy shows patriotic sentimental values as they show military people that were consuming the drink in army, navy uniforms. By showing natives they were adding value to their beverage.

Fanta was invented due to the trade hurdles on importing coke, by the nazis during World War II. The head of coca-cola came up with the idea of Fanta, from whatever ingredients were present at that time in the country, he came up with this and made a completely new drink to offer. He named Fanta to refer to the German word called Fantasie. Fanta was launched worldwide in 1955. In mass advertising, he invested in 1902 an estimate of over $100,000 in advertising which is huge it is enormous that's why you see coca-cola calendars, coca-cola pocket, mirrors, coca-cola wallets coke was basically everywhere in the past. Coke made posters vending machines throughout the years the Salesman truck different forms of signage and so what coke was trying to ingrain was this feeling of coca-cola with people so they can instantly recognize it, one of the earliest promotions of the coca-cola company introduced was the free drink coupons at this time the drink was sold in pharmacies from a soda fountain this is a place that people would have come to maybe after the theatre or during the day had a beverage maybe even had something to eat while they were here so it was more of a gathering spot for people such as soda junkies, poeple would have put the syrup into the glass and then would have turned and added carbonated water to the beverage there might be a hundred and twenty different options that they could order because all it was is soda water and different syrups the challenge was that nobody knew what coke was so, Asa Candler underwrote a sampling campaign so why we have here is 1901 free drinking money you'll see on the back the classic coca-cola red and white with early script logo he would write to soda fountain operators could they send him their top 50 customers and then the coke company would get the addresses and they would send them.